Want To Raise Capital? A Must Read If You Need Investors!

By James Scott

Regulation D, Under Sections 4(2) and 3(b) of the Securities Act of 1933, the SEC adopted Regulation D to coordinate the various limited offering exemptions and to streamline the existing requirements applicable to private offers and sales of securities. The Regulation establishes three exemptions from registration in Rules 504, 505, and 506.

Rule 504, which provides an exemption for non-reporting companies unless they are "blank check" issuers or certain "shells", stipulates that: The sale of up to $1,000,000 of securities in a 12-month period is permitted provided that there is no general solicitation, the securities sold are restricted securities and cannot be resold except pursuant to a registration statement or exemption, and a notice must be filed with the SEC within 15 days after the first sale. Rule 504 does not provide an exemption under any state laws. In certain limited circumstances where an offering is conducted under state accredited investor exemptions, securities offered under Rule 504 may be freely transferrable. Unlike Rules 505 and 506, Rule 504 does not mandate that specified disclosure be provided to purchasers. Nonetheless, the business person should take care that sufficient information is provided to meet the full disclosure obligations which exist under the antifraud provisions of the securities laws.

Rule 505 was adopted by the SEC to provide small businesses more flexibility in raising capital than under Rule 504 - but without the uncertainty of determining the quality of the purchasers that generally is involved in using Rule 506. Rule 505 provides issuers a limited offering exemption for sales of securities totaling up to $5 million in any 12-month period.

Rule 505 contains certain restrictions regarding "accredited investors" and non-accredited persons. The-term "accredited investor" includes:

Banks, insurance companies, registered investment companies, business development companies, or small business investment companies; Certain employee benefit plans for which investment decisions are made by a bank, insurance company, or registered investment adviser; Any employee benefit plan (Within the meaning of Title I of the Employee Retirement Income Security Act) with total assets in excess of $5 million; Charitable organizations, corporations or partnerships with assets in excess of $5 million; Directors, executive officers, and general partners of the issuer; Any entity in which all the equity owners are accredited investors; Natural persons with a net worth of at least $1 million; Any natural person with an income in excess of $200,000 in each of the two most recent years or joint income with a spouse in excess of $300,000 for those years and a reasonable expectation of the same income level in the current year; and Trusts with assets of at least $5 million, not formed to acquire the securities offered, and whose purchases are directed by a sophisticated person.

If the issuer sells any securities to non-accredited investors, it must furnish to all investors the same type of information as required by Regulation A. It must also furnish audited financial statements.

If an issuer other than a limited partnership cannot obtain audited financial statements without unreasonable effort or expense, only the issuer's balance sheet (to be dated within 120 days of the start of the offering) must be audited.

Limited partnerships unable to obtain required financial statements without unreasonable effort or expense may furnish financial statements prepared on the basis of federal income tax requirements and examined and reported on by an independent public or certified accountant in accordance with generally accepted auditing standards; and The issuer must also be available to answer questions by prospective purchasers about the issuer or the offering.

Further restrictions under Rule 505 include:

The total offering price of each issue of securities may not exceed $5 million. The offering may not be made by means of general solicitation or general advertising. The issuer may sell the securities to an unlimited number of "accredited investors" and to 35 non-accredited persons. There are no requirements of "sophistication" or "wealth" for persons to whom the securities are sold. A company must take any necessary steps to ensure that the purchasers are acquiring securities for investment only, not for resale. The securities are thus "restricted" and investors must be informed that they may not be able to sell except pursuant to a registration statement or exemption from registration. The issuer is not required to file any offering materials with the Commission. Fifteen days after the first sale in the offering, the issuer must file a notice of sales on Form D. The notice also contains an undertaking under this Rule for the issuer to furnish the Commission, upon its staff s request, any information given to non-accredited purchasers in connection with the offering. Rule 505 does not provide an exemption from state securities laws.

SEC Rule 506 offers and sales of securities by an issuer that satisfy the conditions stated below are deemed transactions not involving any public offering within the meaning of Section 4(2) of the Securities Act. For an offering to be considered exempt from the registration requirements, Rule 506 stipulates: There is no ceiling on the amount of money which may be raised. No general solicitation or general advertising is permitted. The issuer may sell its securities to an unlimited number of accredited investors and 35 non accredited purchasers. Unlike Rule 505, all non-accredited purchasers (either alone or with a purchaser representative) must be sophisticated - that is, have sufficient knowledge and experience in financial and business matters to render them capable of evaluating the merits and risks of the prospective investment. The term "accredited investor" is defined under Rule 505.

If the issuer sells any securities to non-accredited investors, it must furnish to all investors the same type of information as required by Regulation A. It must also furnish the same financial information as would be required by registration on Form S-1.

If the issuer cannot obtain audited financial statements without unreasonable effort or expense, then financial statements may be provided in accordance with the special treatment described under Rule 505.

The securities sold are "restricted" under the same stipulations in Rule 505.

A company is required to file a notice of the offering on Form D at SEC headquarters within 15 days after the first sale in the offering. All states except New York provide an exemption from state securities laws for offerings under Rule 506 but the company must file a copy of the Form D and pay a filing fee in each state. New York has a distinctive law which makes a Rule 506 offering within that state impractical.

Accredited Investor Exemption

The Small Business Investment Incentive Act of 1980 created a new statutory exemption from registration under the Securities Act for transactions involving offers and sales of securities by any issuer solely to one or more "accredited investors." Under Section 4(6):

The total offering price of each issue of securities under the exemption may not exceed the limit on small offerings set by Section 3(b) the Securities Act, which currently is $5 million per issue. The offering may not be made by means of any form of advertising or public solicitation.

The term "accredited investor" is defined to include the same individuals and entities as included for purposes of Rules 505 and 506. The issuer is required to file a notice of sales on Form D with the Commission 15 days after the initial sale is made in reliance on the exemption. - 29203

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Does Your Business Accept Credit Cards?

By Josh Betterton

Though rare, there are some businesses that do not accept credit cards. However, there are also some shops that shy away from credit cards. If you have plans of starting a business of your own, you will have to make a decision on whether or not to accept credit cards. If you accept payments via credit cards you lessen the bulk of handling transactions because they are very easy to use. There may be something that catches the interest of a shopper in your shop. Though unplanned for, the shopper may want to buy the item and a credit card can help in such situations.

Why have many organizations not yet started to accept credit cards? There exist many thoughts and reasons that hinder or discourage some investors and business owners from implementing this idea. You must have noticed that it is not all people who qualify to get credit cards upon application. Similarly, some of the businesses that operate in certain economic environments only qualify to accept credit cards provided they meet certain reasons. This is most certainly a very effective means of communication from a company to all its customers. Commissions that are paid by business firms once you transact through your credit card, always vary from bank to bank and one business to another. Some merchants will however feel that such a commission is too expensive for their businesses to afford.

If you decide to accept credit cards, you must be well aware of the advantages associated with such a decision. Firstly, you get to attract more customers to buy more goods that they had they had actually planned for. This will help to increase your sales and most definitely boost your profits.

You really do not have to own a state of the art business to accept credit cards. Any business can accept the use of credit cards, which is also a great way to promote your business. In some territories for example the United States, there are very many people who rely on nothing else but credit cards. Should you have a business policy not to accept, you definitely lose a lot of potential customers.

In order to start accepting those cards, you will need a merchants account. However this account is not easily obtainable for all business types. A newly established business, which has no transactions online, may find it a little difficult to get this account. It depends on you as the business owner and your ability to convince your bank that you can handle credit card customers. Do not forget that different banks offer different rules for different customers. If one bank is not convinced that doesn't mean that it is the end for you. Try other banks; you just could get a better deal anyway.

Once you acquire your merchant's account, you can now accept credit cards very easily and fast. You are sure of no charge back and the charges are a fixed percentage. This is despite your credit score and definitely, it is a chance worth taking. - 29203

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Effectively Promote Your Website With These Tips

By Julie Johnson

A few years ago, advertising your business was a simple task. Businesses utilized billboards and newspaper ads to get their name out into the public. Back then this was one of the most successful marketing strategies that a business could use, today it is not as profitable. Instead of looking towards billboard and newspapers for a service, customer now log onto the internet and everything they are looking for is right at their fingertips.

No matter what type of business you are running, no matter how large or how small your business is, if you do not begin to work on an internet marketing strategy you may have to close your doors for good. While you are working on the detail of internet marketing you want to make sure that you include the top rated search engines. These include Google, Yahoo and Bing. All three engines are the most commonly used, and therefore will gain your internet marketing more exposure than one of the smaller engines.

When coming up with an internet marketing strategy many business often include wonderful and elaborate websites. This is a good idea, however if you can not bring potential customers to your website it will not serve much of a purpose. In order to get your website viewed you need to rank among the top sites on the search engine. Studies have shown that while conducting a search the internet user often clicks on the top result that comes up. If you are not on the top, or somewhere close to it, you may not have the traffic on your site that you have hoped for.

There are two main factors that go into making your website visible by others. The first has to do with your content links. You want to make sure that the link you are including are relevant to the information and link to well maintained sites. The second factor is making sure that the content on the website is not only fresh but informative. You want the the visitors to your site can be properly informed and you also want the content to attract the search engine spiders to your site, as this will increase your web rankings.

Doing these two things can really help enhance your website and help move it to a higher ranking for your chosen keywords. Search engine optimization is something that can be accomplished by any company willing to put forth the effort and understanding the importance of good links and relevant, keyword rich content. - 29203

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Great Ideas for Your Valentine Gift Set in 2010

By Royston Tan

There are millions of people celebrating Valentine's day and they take this chance to express their love openly. Have you ever wonder why do people celebrate this valentine's day for?

According to one touching legend dated from the third century of Rome, it contends that Valentine was actually a priest who continually defied a Rome King called Emperor Claudis II to perform marriages for young lovers in secret. The Rome king wanted more single men to be better soldiers and sentenced Valentine to death for reducing his intended crop of able soldiers.

Who knows that it may deeply touch your valentine's heart after you relate the valentine history behind and the reason of putting such wordings in the gift card.

Knowing the interesting historical legend, people may appreciate more about this Valentine day and to find their valentine gift set ideas for their loved ones.

For some other naughty sense of ideas, you can think of sexy apparels as valentine gifts for your lover so as to increase his or her mood in this special day.

Budget for gift sets and a romantic dinner can be exceeding one's expectation especially during this economic crisis. Therefore, one can consider doing on-line shopping for the best bargain price or discounts.

Perfume gift set is the most popular gift in the category of beauty products. It is also the best selling products for lovers. Good quality perfume usually come in a smaller bottle and last for more than fifteen hours even if there is a small amount being applied.

Apart of the pricing standpoint, you can also look out for users' reviews section in the on-line store for more hints about a particular product or gift set.

To ensure you choose the right choices of gift sets, you can shop those online-stores with many users' reviews about the products. Third party reviews can add a lot more of credibility about the product and therefore it increase the consumer confidence for that product. - 29203

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business strategy using publicity business promotion branding marketing

By Cranford B. Haynes

One of the fastest ways to expand the popularity of a business is through the utilization of a business strategy using publicity business promotion branding marketing. When you can successfully place your business and business' offerings in front of a great deal of people, you will find that your profits instantly increase as a result. When you create a great publicity campaign, your products are reaching many people around the world who would otherwise be unaware of what your company has to offer. This is why, if you want to greatly enlarge the profits of your business, you should certainly take advantage of proven publicity tactics available to you today.

If you want to take advantage of a what a publicity approach can do for your company, one of the easiest and fastest ways to get results is through the use of a press release. A press release is simply a release of information that is relevant to your company. When you release information about your company or products, you are allowing information about your company to be spread far and wide.

If you create a valuable press release from the point of view of major media companies, they will make a note of the news that you have presented to them. This news will often be reported by one news agency at least. As one agency picks up on the story, other agencies may realize there is something of value in the story, and this can lead to multiple media companies releasing your story to the public.

There are many ways that you can greatly increase the awareness of your brand through the use of publicity though. Another great way to take advantage of media outlets in order to increase the general awareness of your company is by becoming, or having an employee become, a writer for a local media company.

When you present information to readers as a professional or expert, they will trust the information that you present to them, but more importantly they have more reason to trust your company after reading the article if you showcase your expertise well. You can generally gain recognition for your business as the media outlet usually identifies the contributors including name, credentials and the name of your company.

If you want to take full advantage of what a business strategy using publicity, business promotion branding, and marketing can do for you company, you should certainly research the many different techniques that exist in this advertising field. When you create your media outreach campaigns, be sure to target your efforts on the methods that generate the results you seek. When you can create a great deal of publicity campaigns for a small price, you will find that you can create even more campaigns with your leftover funds. - 29203

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When A Person Is Purchasing Baby Clothing Australia Offers Fun And Practicality

By Samantha Gibbs

For people who want to buy top quality baby clothing Australia is the right place. The most important part of purchasing baby clothes is to get the best quality available, and also, of course style. The best situation offers both. Many parents have purchased baby clothing at a discount, from a department store, thinking that they have saved money. Unfortunately, this is frequently not the case. Because of the inferior quality of many of these items, they are worn out quite quickly, and must be purchased again.

An item may be purchased at what seems to be a bargain, only to realize that indeed it was not. After all, most people do not buy an item, wear it one time, and then discard it. However, this is the case with many of these baby items. When purchased, the article looks great. Then the baby wears it, it is washed, and suddenly it looks like hand me downs that have been worn many times. A new item which has been worn one time should not have stains and tears, when properly cared for.

Now that the item has been worn, and laundered, most people will not bother to bring it back to the store for a refund. If the item was a gift, most people will not have a store receipt even if they consider obtaining a refund. No, sadly, most of the time this type of situation will end with the item sitting at the bottom of a dresser drawer, never to be touched again, until it is used as rags'

There are so many lovely, high quality, Australian made items available. Everything from the baby's layette, diaper bags, and more will prepare parents for the arrival of the new addition. Because these parents have chosen quality over a 'bargain', they can count on these purchase to give them their money's worth.

Little 'buckaroos' will be delighted with the cowboy/cowgirl theme baby items that can be found. This ever increasing time tested theme is a winner, and why should it not be, it is adorable. There are so many cute cowboy baby outfits, in many different patterns and colors, that the baby can be a different little cowboy or girl everyday.

Cowboy baby showers are increasingly popular. This is one reason to share theme ideas with friends and family. Baby showers should be fun for everyone, and this theme seems to be a true winner. Everything that is needed to plan this type of a shower is widely available. Another good reason to tell people about the theme is obvious. People want to give baby gifts that will be loved. When people know the theme, they will be able to make appropriate purchases.

A cowboy themed nursery should not be difficult to achieve. Cowboy or girl bedding including blankets, dust ruffles, curtains and sheets are available. People will find rope art decorations for the walls and even personalized cowboy or girl art, to add to the decor. Add a couple of theme pillows, maybe a cow boy border, and possibly a lamp, and you are ready to go. All that is needed now is the new arrival.

It is important to remember that purchasing quality items will save money in the long run. When buying baby clothing Australia offers both fun, and practicality. - 29203

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How To Lower The Cost Of Your Car Insurance

By Mariveth Lohan

Finding a suitable insurance coverage for your car should be high on your list of priorities and you need to do a lot of research scouting for the appropriate policy prior to selecting your car insurance. If you plan in advance and put in a bit of effort, you can save a substantial amount of money on your policy.

This process can start right at the time of the car's purchase. Prior to selecting your car model, you need to enquire about type of car insurance you will be able to obtain for that car and how much it will cost. It is recommended that you study online quotations from various car insurance firms, since these prices are more affordable than the ones you get offline.

Do keep in mind that it is cheaper to pay the yearly premium in one go, in which case you are spared of the interest levied on payments made in monthly break ups. Hence it is advisable to pay up the entire premium at one time, while buying the policy.

Another method by which you can save on your car insurance is by maintaining a clean driving record. In most countries, the driving record is the main factor for firms while deciding upon the cost of car insurance, as it makes them aware of the amount of risk they are undertaking. You can also reduce costs on your car insurance premiums by putting in place state-of-the-art car security systems like anti theft equipment.

Showing faithfulness to your insurance provider is often a good idea as firms charge lower from their long tenure policyholders. However, you should stay updated on the latest schemes available in the market and demand concessions prior to renewing with your provider.

Without neglecting the cost factor, you ought to go for a good policy which will cover loss from unexpected mishaps such as natural catastrophes, robbery, accidents etc. If you choose the correct motor insurance scheme that fulfils your needs and is affordable, you will be secured against accidents and other mishaps. - 29203

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